Architectural Digest

Four Designers On How To Design A Space That Honors A Brand’s Identity

Whatever the design project you’re working on, client vision is key. When it comes to designing a private home for an individual, the process is usually relatively straightforward, in the sense that it’s just one or two minds conjuring up ideas for you to tackle (though not always). But when venturing into commercial territory and signing on to work with a brand—say, a digital startup seeking to make its presence known offline—translating that company’s identity into a tangible aesthetic can pose its own unique hurdles. AD PRO gets the rundown from four designers on how they tackle the challenges of designing spaces for a brand… READ MORE

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